Leading up to the Morphies Law: Remorphed launch on Steam, the Cosmoscope team was seeking support for their upcoming closed beta multiplayer tests.
We were tasked with community building, community management, and creating an engagement strategy to keep betas full with players. This lead us to create a campaign for players to break Morphies Law.
Scope
- Community Building
- Community Management
- PR
The Results
#BreakMorphiesLaw
To get the most out of the closed beta sessions and delight players, we turned the betas into individual events that encouraged competition within the Morphies Law Discord server. To do this, we generated thousands of unique beta codes and built a Discord bot that would give out Steam keys to those that redeemed the beta codes. Then we distributed these unique codes through media partners, which instantly generated thousands of new Morphies Law Discord members.
Once we had user aquisition locked down, we made sure the onboarding process would be smooth by utilizing our bots ability to generate personalized welcome messages and introduce users to our Morphies Law teams. This encouraged users to pick a team and compete against other users to earn the ability to choose upcoming beta maps. Lastly, we made sure to encourage players to play each beta by having a point system that carried over to each event that would result in unique beta-exclusive in-game rewards. The result was outstanding with the Discord community growing over 900% in one month!
900
Percent increase in Discord members in one month!