From a Kickstarter success to a top seller on Steam.

Unfrozen Studios needed help with their Kickstarter campaign: this required competitive research,  PR, and community building services.

After a successful Kickstarter campaign, Unfrozen Studios approached us for influencer marketing services leading up to the Steam early access launch of Iratus: Lord of the Dead.

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Scope

  • Crowdfunding
  • Influencer Marketing
  • Community Building

Project Outcome

Kickstarter Leverage

The Kickstarter campaign was successful in more ways than one. Not only did we hit our funding goal, but we also leveraged Kickstarter traffic by gating our free demo behind our new Discord server. In doing this, we were able to funnel traffic outside of the Kickstarter ecosystem into our community.

Amazing Results

Our influencer outreach was a major success and earned coverage from hundreds of content creators across both Twitch and YouTube within the launch period, which resulted in excellent exposure when it counted most.