Maximizing Wishlists From Steam Next Fest

Introduction:

This case study highlights the successful collaboration between Norland, a medieval kingdom simulator, and our marketing efforts to achieve significant wishlist growth and generate buzz around the game during Steam Next Fest.

Objective:

The primary goal was to help Norland achieve 50k wishlists during Steam Next Fest and increase overall brand awareness.

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Approach:

  1. Content Creator Outreach: We proactively reached out to content creators, streamers, and influencers, targeting those aligned with Norland’s genre and audience. This resulted in secured coverage from reputable outlets like PC Gamer, PC Games N, and influential streamers such as Splattercatgaming.
  2. Strategic Partnerships: We established partnerships with key media outlets and influencers to amplify Norland’s exposure through featured live broadcasts on Steam. These broadcasts garnered over 12k concurrent viewers, maximizing the game’s visibility.
  3. Pre-recorded Gameplay Video: A captivating gameplay video was strategically prepared and featured for two weeks, generating interest and enticing players to wishlist Norland. This allowed potential players to get a taste of the game and further fueled wishlist growth.
  4. Steam Announcements and Community Engagement: We assisted the Norland team in crafting impactful Steam announcements, fostering engagement within the community, and responding to user inquiries. This ensured a strong presence on the platform and kept the audience informed and excited about Norland’s progress.

Results

Smashed Wishlist Goal

Norland’s initial wishlist count of 100k saw an impressive increase to 170k wishlists, surpassing the targeted goal of 50k during Steam Next Fest. This indicated a significant rise in interest and demand for the game.

Influencer Reach

Collaborations with influential streamers, including Splattercatgaming, led to increased exposure and engagement within the gaming community. Their participation showcased Norland’s unique features and gameplay, generating excitement among their respective audiences.

Conclusion

Through strategic outreach, engaging content, and strong community engagement, we successfully supported Norland in exceeding their wishlist goals and creating significant buzz around the game during Steam Next Fest. This case study highlights the importance of targeted marketing efforts, collaboration with key influencers, and effective community management in achieving tangible results and building a passionate player base.